Very Short Question and Answers - Concept of Personal Selling
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Ans:
Personal selling is the act of convincing a customer to buy a given product or service through face-to-face interaction.
Personal selling is costly because it involves direct, face-to-face interaction between the seller and buyer, requiring more time and resources.
It is more effective because the seller can adapt their promotional techniques based on the specific situation and needs of the buyer during direct interaction.
Personal selling helps a seller achieve their targets by allowing them to directly persuade potential customers and address their concerns individually.
The main objective is to persuade people to buy the product, leading to a sale.
A salesperson uses personal selling by highlighting the features and benefits of the product, demonstrating its value, and addressing customer queries.
Yes, personal selling is a promotional activity used to promote and sell products.
Face-to-face interaction allows immediate feedback from the customer and enables the seller to modify their approach as needed.
Skills such as communication, persuasion, product knowledge, and understanding customer needs are important.
Because it allows for personalized communication and can build trust and relationships with potential customers.
No, personal selling can involve selling both products and services.
Customers can get personalized attention and have their specific queries addressed directly by the seller.
The salesperson tries to
It is flexible because the salesperson can change sales techniques based on customer response and situation.
An example is a salesperson in a shop explaining the benefits of a smartphone to a potential customer.
Personal selling is initiated by business companies or their salespersons.
'Target' refers to the sales goals or objectives the seller aims to achieve through personal selling.
By understanding their needs and preferences through direct interaction, making the approach more relevant and effective.
A salesperson's ability to communicate, persuade, and understand customer needs directly influences the success of personal selling.
It helps educate customers about new products, answer their questions, and convince them to try the product.