Selling

Meaning, Objectives and Main Focus of Selling

Persuading the buyer using direct communication to buy a product or service

Effectiveness, Advantages and Limitation of Personal Selling

Sales Promotion techniques like discounts, coupons, free samples, or contests is to make customers purchase

Sales Promotions like Rebate, Refunds, Discount, Instant Draws, Sample, etc.

Advertising, it's Meaning and Features

Merits and Limitations of Advertising is good for Reach, Economical but Lacks Feedback and Less Forceful

Newspaper, TV, Radio, Magazine, Outdoor, Personal Selling, Sales Promotion, etc.