Very Short Question and Answers - Merits and Limitations of Advertising

Advertising has mass reach, allowing it to reach a large number of people at one time.

Advertising wins the confidence and trust of customers as widely advertised products are seen as more authentic and reliable.

Expressiveness means advertising uses techniques, graphics, and media to make products attractive, appealing, and easily understood.

Advertising is economical because its total cost is spread over a large number of people, making the per unit cost of reaching each prospective buyer lower.

Government advertisements to promote Covid-19 vaccination reached a mass audience through newspapers, television, and radio.

Because such products are seen as authentic and customers feel more comfortable and satisfied buying them.

By using the latest techniques, graphics, and media to make advertisements expressive and attractive.

Advertising is less forceful because there is no direct contact between the seller and the buyer; the communication is impersonal.

Advertising lacks immediate and accurate feedback, making it hard to evaluate its effectiveness.

Advertising is inflexible because it uses standardised messages and is difficult and costly to modify once created.

It means that information flows only from the advertiser to the consumer, with no immediate response or feedback.

Because the overall cost is divided among many potential customers, reducing the cost per person.

Because it is impersonal and there is no direct force or persuasive element aimed at individual buyers.

If an advertiser needs to change the message for a different group, it is difficult and costly to edit or redo the advertisement.

It means that due to the large number of advertisements and changing environment, it is hard for an ad to capture the attention of the target audience.

A television commercial aired to all viewers, with no direct interaction or personalisation.

It helps create awareness among a large group of potential customers quickly.

By providing public proof and authenticity for the product.

It reduces effectiveness as customers are exposed to too many ads and may ignore them.

Advertising uses standard messages which cannot be tailored easily, making it hard to meet the specific needs of different target groups.