Very Short Question and Answers - Types of Advertising

It covers a wide selected geographical market and offers broad coverage in a specific area.

Because advertisements in newspapers can be changed as and when desired.

The message can be delivered and the product can be demonstrated to all viewers at the same time.

Network, spot, or local advertisements.

It allows selection of the specific territory and audience and is cheaper than TV advertising.

Magazines, because they are published weekly, fortnightly, or monthly and are kept for a longer period.

Circulars announcing a grocer’s specials or a catalogue announcing a sale.

Because many people see the advertisement while using public transport for daily commutes.

They usually have short, simple messages that can be seen and understood quickly.

On bill-boards and painted signs or electric poles.

The advertiser's trademark, a slogan, or visualization of the product package.

It involves printing the advertiser’s names and messages on useful goods and distributing them, especially during festivals or New Year.

To reach customers on a face-to-face basis and effectively persuade them to buy products.

So they can effectively communicate product benefits and answer customer queries.

Displays, shows and exhibitions, and coupons.

Sales promotion includes activities other than advertising, personal selling, and publicity to stimulate purchases, such as contests or premiums.

Transportation advertising.

Because viewers see them only for a few seconds while passing by.

A calendar or pen printed with the advertiser’s name, given to customers during festivals.

Television advertising.